Senior Social Media & PR Manager (New York, United States)

Senior Social Media & PR Manager (New York, United States)

Our client is an up and coming name in the ecommerce and digital marketing sphere.  Their signature product is revolutionising their customer journey by uncovering and preventing all the hidden factors interacting with eCommerce visitors.

Role Purpose

Develop our client’s brand presence externally in organic media through PR and social, create plans and content that lead to better exposure and stronger brand. In this role, you will own, lead, develop and tell our client’s company story via different communication channels, including but not only – PR, Social media, thought leadership content & videos, conferences & events, podcasts, influencers, awareness campaigns and more.

Responsibilities

• Daily management and execution of the organization’s brand and public relations activities, daily management of the company’s PR plan, including budgets, timelines, etc.
• Implementing publicity strategies for the company’s products and services.
• Plan, implement, manage and monitor our social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
• Analyze data and compile weekly/monthly reports including engagement, community growth, eCommerce statistic, customer acquisition, etc.
• Work closely with marketing professionals and upper management to prepare announcements, thought leadership content, and videos.
• Responsible for creating high-impact strategically positioned social content, with a focus on storytelling, brand engagement & discovery.
• Partner closely with the design team to bolster social content optimization and performance efforts.
• Work with designers, contractors, and/or agencies to create content.
• Assist in composing and updating website copy, landing pages, ads copy, and more as needed.
• Communicate about our vision, platform, and employees in ways that educate, inspire, engage and unite our growing workforce.
• Collaborate with HR on employee branding.

Qualifications

• BA/MA degree in Marketing, Advertising, Communications or a related discipline.
• 4+ years’ experience in social media & PR, Marcom, or Marketing roles.
• Prior social media & PR experience at a B2B SaaS company or agency.
• Knowledge of social media management platforms such as Facebook, Twitter, YouTube, and LinkedIn, with hands-on experience.
• Knowledge of tools like Hubspot, Hootsuite, WordPress, etc.
• Experience with content and community management via social media, email, and strategic outreach, including organic (e.g., community management, reputation management) and influencer programs.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.
• The ability to work well within and across teams, and give and receive constructive feedback.
• A true team player that is in it to learn, grow and win.
• Experience with visual design tools (Canva, Sketch, Adobe Creative Suite) – a plus.
• Event planning experience (online or offline) – an advantage.