Head of Brand Management (Bangkok, Thailand)

Head of Brand Management (Bangkok, Thailand)

Our client is an International Insurance and Financial Services firm located in Bangkok. Our client is currently recruiting for a Head of Brand Management.

Role Purpose

The main targeted purpose of the Head of Brand Management role will be to improve and maintain brand perception.

Brand Management plays a pivotal role in shaping and maintaining the target audience’s perception of

Our client’s brand. The successful candidate will be tasked with developing and executing strategies that enhance brand perception, resonate with the target audience, and foster trust and loyalty.

Your role will be to craft compelling messaging and stories, managing PR efforts, monitoring online conversations, and collaborating with cross-functional teams. You will also be tasked with ensuring all brand work maintains a consistent and positive brand image across all touchpoints.

In addition to managing the brand’s reputation, the Brand Management team is responsible for analysing data, identifying emerging trends, conducting market research, and gathering customer feedback to continuously improve brand perception strategies. You will develop crisis communication plans to address any negative publicity swiftly and effectively.

Responsibilities

Brand Perception Enhancement: 35%

• Develop and execute comprehensive strategies to enhance brand perception and resonance with
• the target audience.
• Craft compelling messaging and brand stories that align with the company’s values and resonate
• with the target audience.
• Manage in-house PR efforts to secure positive coverage and maintain the organization’s reputation.

Online Reputation Management: 20%

• Monitor and respond to online conversations and reviews on various platforms to maintain a positive brand image.
• Manage social media channels, including content creation, community engagement, and reputation management.
• Analyse social media metrics and insights to measure the effectiveness of campaigns and adjust strategies accordingly.

Data Analysis and Market Research: 25%

• Analyse data, including customer feedback, industry trends, and competitor strategies, to identify opportunities for brand enhancement.
• Conduct research to understand perceptions of the brand and identify areas for improvement.

Cross-Functional Collaboration: 15%

• Collaborate with cross-functional teams, including product marketing, sales, and customer service, to ensure consistent brand messaging across all touchpoints.
• Develop and maintain relationships with key stakeholders, including influencers, industry partners, and media contacts.

Continuous Improvement and Crisis Preparedness: 5%

• Identify emerging trends and opportunities in PR, social media, and other communication channels to stay ahead of competitors.
• Develop crisis communication plans and protocols to address any negative publicity or brand related issues swiftly and effectively.

Qualifications

• Strategic Brand Management: Ability to develop and execute comprehensive strategies to enhance brand perception and resonance with the target audience.
• Data Analysis and Market Research: Proficiency in analysing market data and conducting research to identify opportunities for brand enhancement.
• Online Reputation Management: Proficiency in managing social media channels, monitoring online conversations, and responding to reviews to maintain a positive brand image.
• Cross-Functional Collaboration: Ability to collaborate effectively with cross-functional teams to ensure consistent brand messaging across all touchpoints.
• Continuous Improvement: Passion for staying updated with the latest trends and technologies in brand management and implementing innovative strategies to improve brand perception.
• Crisis Communication: Ability to develop crisis communication plans and protocols to address any negative publicity or brand-related issues swiftly and effectively.
• Persuasive Communication: Exceptional interpersonal, written, and verbal communication skills to craft compelling messaging and stories that resonate with customers.
• Planning and Execution: Strong organizational skills to plan and execute brand management strategies effectively and efficiently.
• Industry Knowledge: Deep understanding of the company’s products, services, and customer base, along with knowledge of industry best practices in brand management.