Digital Manager (Hong Kong)

Our client, a prestigious consumer goods company with a global reach, is looking to hire a Digital Marketing Manager that will work on a variety of online marketing projects and will be based in Hong Kong.

Our client is well-known in the consumer goods sector all over the world and has been established as a leader in their industry for over a century.

Role Purpose
The Digital Marketing Manager will inspire and support innovation across our client’s digital media activities, with relevant help from global digital agency partners.

Role Profile
Role Title: Digital Marketing Manager
Reporting To: Head of Digital
Location: Hong Kong

Responsibilities

• Responsible for business interface and defining, in partnership with the other Digital Managers, the overall intention and plan for our client’s digital programs, projects and capabilities, delivered through Digital POE media.
• Drive execution of these programs within digital channels, which include but are not limited to:
  • digital paid (advertising) media – display, social, search, mobile, video, innovation),
  • digital influencers,
  • DOOH,
  • digital paid performance,
  • data and optimization;
  • digital owned (experience) media – web, mobile,
  • ecommerce,
  • SEO,
  • owned social,
  • digital shopper and digital out of home,
  • destination traffic / performance optimization and analytics;
  • digital earned (loyalty) media – RM,
  • social advocacy,
  • listening,
  • community management,
  • optimization and reporting.
• Be a catalyst to deliver our digital objectives across targeted audience – consumers, retailers, corporate affairs, talent and internal.
• As an integrated digital business partner and subject matter expert, present critical thinking and lead tactical activities that deliver the business strategies and commercial objectives across Digital landscape.
• Deliver audience understanding of and engagement to our client’s agenda, products, retailer engagement including conventional products, as well as understanding of our client as an organization and employer.
• Drive activation of our consumers and other audiences through the effective and innovative delivery of experiences via POE digital media, including Digital Experience Design, Digital Content Strategy and Consumer Insight, for both branded and unbranded campaigns.
• As an experienced digital media subject matter expert, deliver Digital POE Media expertise to the business, and inspire peers and colleagues to become disruptive innovators.
• Engage with digital partners and suppliers to support our client’s goals.
• Share and connect with all members of the Digital Activation department, to ensure integrated digital strategies, program and commercial objectives.
• Collaborate with the Digital Team and other Global functions for local deployment of all global digital POE assets, and sharing of digital needs and locally envisaged campaigns and assets to global teams for alignment.
• Work with all functions to ensure sharing of digital media learning, consumer insights, to both report on and inform optimization for digital media campaigns.
• Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology.
• Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimization.
• Deliver always on enhancement and optimization, as well as whole new programs of new capabilities, across all our digital media.
• Working in partnership with all functions to ensure a combination of design, content and functionality, aligned to and reflective of our brand, commercial and digital objectives.

Qualifications

• A proven background managing digital programs and platforms in digital channels gained within an agency or client side.
• Previously worked as part of a digital department with 6-10 years of experience working in Digital Creative and/or Digital Media agencies and/or client side digital experience.
• Demonstrable knowledge of a combination of digital transformation, digital innovation and digital delivery.
• Understanding of the importance of Digital Project Management, Digital Account Management, Digital Strategy, Digital Media Planning & Buying, Digital Creative, Technology, Digital Insight, Business Analysis and User Experience Architecture.
• A strategic and implementation knowledge of digital paid, owned and earned media channels.
• Understanding and demonstrable experience across a combination of integrated digital consumer journey design, web and mobile site strategy / delivery, creativity and content, Digital Owned Innovation, CMS, and analytics.
• Digital Media Strategy, Planning & Buying. Digital Media Performance, Social Media Influencers, Advocacy and Relationship Management experience.
• Worked in partnership with Digital agency to define, design and deliver large scale consumer goods or similar digital campaigns (even better if integrated with traditional media).
• Core understanding of audience activation and engagement, digital experience design and strategy.