CRM Lead (Remote, Greece)

CRM Lead (Remote, Greece)

Our client is a pioneering tech company that is revolutionising the retail sector in Africa by offering a unique door-to-door delivery app. They are now seeking a CRM Lead who will set and monitor marketing strategies that will foster profitable long-term relationships with clients.

Role Purpose

In this role, you will own the entire CRM function for our client all the channels (email, push, SMS, etc) + segmentation + data analysis and work with a diverse marketing team based across the globe. You will coordinate with the Head of Marketing & Growth to boost the company’s market presence and increase customer engagement.

To be successful in this position, you should have solid experience with Customer Relationship Systems, Marketing automation, customer life cycle stages, and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately, we want you to increase revenues and achieve business goals by building a customer-oriented company.

Responsibilities

• Monitor relationships with existing customers through CRM systems
• Ensure the CRM system provides an effective sales funnel
• Develop and implement marketing techniques that will drive new customers
• Set specific life cycle marketing strategies to retain customers
• Plan, manage, and measure multichannel marketing campaigns
• Suggest new methods to address customers’ needs
• Track marketing metrics and trends, like click-through rate and conversion rates
• Assist with organizing promotional events to reach prospective customers
• Review and select CRM software that meets our company’s needs
• Conduct market research to follow trends and competition

Qualifications

• Proven work experience in a marketing-related role
• Solid background in customer acquisition or customer life cycle strategies
• Technical expertise in CRM and analytical systems
• Knowledge of online marketing methods and best practices
• An ability to manage marketing projects end-to-end
• Strong communication skills along with a customer-oriented attitude
• Strong analytical skills
• Fluent English is a must.
• Experience in e-commerce, retail delivery mobile apps essential
• BSc in Marketing or relevant field