Creative Director (Head of Marketing) – (Canada)

Our client, an international retail chain which has expanded into the Canadian market, is looking for a Head of Marketing for their Canadian Branding and Marketing Operations.

The new hire will become a leader of the company’s expert marketing team and will be charged with accomplishing the brand’s business strategy.

The main purpose of this role is to lead the development, implementation, and ongoing optimization of an effective, efficient, and innovative branding strategy for the retail chain in Canada.

Role Title: Head of Marketing

Reporting To: CEO

Role Location: Vancouver, Canada – Relocation Package included

• Branding, developing standards to enhance the consistency of corporate image across the region

• Providing innovative solutions to promote the retail group’s branding to the community

• Planning for long term increased brand awareness

• Utilizing the most appropriate and effective technology, techniques, and campaigns to achieve business goals and objectives.

• Create marketing/branding strategy that will allow the company to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
• Create marketing materials which reflect the brand image and objectives.
• Budgeting and planning marketing materials and working with senior stakeholders.
• Provide strategic marketing direction and execution
• Achieve business targets and requirements to achieve continuous growth
• Conduct marketing research, identify retail trends,
• Take full responsibility for all external marketing communications and branding initiatives for the company
• Analyze the marketplace, consumer behavior and competitors’ activities to determine the right sales & marketing strategies, in driving continuous growth and market share
• Organize online advertising, email marketing, search engine marketing, social network strategy, mobile/media co-operation, continually explore digital trends and digital platforms’updates
• Knowledge of E-commerce marketing and social media management is essential

• Degree holder in Marketing, Communications, eCommerce or related discipline preferred
• 10 years Marketing experience, preferably within the retail sector
• Familiar with SEO, SEM, marketing database, email, social media
• Knowledge of advanced analytics such as customer segmentation, predictive modeling a major bonus.
• Strong exposure to the Chinese market/B2C retail is important
• Knowledge of E-commerce marketing and social media management is essential
• Good command of written and spoken English, Cantonese and Mandarin

Perks

• Annual Leave,
• Pension,
• Flexible Working,
• Family Friendly Benefits,
• Medical Insurance,
• Dental Insurance,
• Life Insurance,
• Relocation Package,
• Staff Discounts.