Head of SEO (Malta)

Head of SEO (Malta) 

Our client is an international iGaming Company with offices in Malta.  They are seeking a Head of SEO to implement, optimize and
report on digital marketing strategies for our client’s business.

The successful applicant could work within the company’s Malta offices or work remotely from the company’s various offices in:

• Gibraltar
• Italy
• Bulgaria
• Ukraine

Role Purpose:

• The Head of SEO will work to implement, optimize and report on digital marketing strategies for our client’s business.  Producing positive results in month-to-month metrics and driving digital media spend to support growth in leads and conversion.

   

Role Profile

Role Title: Head of SEO

Role Location: Malta or Gibraltar or Italy or Bulgaria or Ukraine

Responsibilities

• • Manage account managers in charge of Google Ads and Facebook Ads campaigns. Reach
    targets defined of players, CPA and ROI.
    • Define and implement the SEO strategy for our client’s key product. Work with the SEO account
    manager to ensure correct implementation of such strategy and achievement of goals
    defined.
    • Support day-to-day management of our SEO program, such as competitive analysis, data
    processing, data analysis and automation.
    • Technical SEO experience and skills, such as content creation and optimization, link
    building and PR, CRO.
    • Analyze and translate data from web analytics into actionable plans/recommendations.
    • Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad
    copy, landing pages, user journey) in order to continually improve key metrics (click,
    search, convert) across campaigns.
    • Stay updated on industry trends and best practices in SEO, Content Marketing, and
    Digital Marketing.
    • Communicate regularly on status, timeline, budget, performance and competitive
    intelligence analysis with organization.
    • Analysis and reporting, defining targeted action items to optimize campaigns and
    increase conversion.

Qualifications

1. 5+ years SEO account management or comparable digital experience preferred
2. Complete understanding of SEO tools: Screaming Frog, aHrefs, SEMRush
3. Strong tracking, analytics, and reporting skills, including Google Analytics
4. Knowledge of web technologies such as HTML, CSS, SEO tools
5. Familiar with search campaign management tools, including Google Ads Editor