Marketing Executive – B2B (Bangkok, Thailand)

Marketing Executive – B2B (Bangkok, Thailand)

Our client is an international Financial Services and Insurance firm with offices in Bangkok, Thailand.

They are looking to hire a B2B Marketing Executive who will be responsible for leading and contributing to projects that drive revenue growth. The Marketing Executive (B2B) will report directly to the Marketing Manager and be responsible for the development and management of
broad-based B2B marketing programs, implementation and results.

Collaborate with the Marketing Manager in executing the company’s B2B marketing
strategy and programs (internal/external branding, lead generation, advertising /
sponsorships, events, digital marketing) in order to support the company’s business
objectives.

Responsibilities

• Oversee B2B marketing lead generation
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
• Ensuring the consistency in the messaging, branding, content, and look-and-feel of all external B2B communications and marketing materials – coordinating with creative, sales and business development
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging
• Perform ongoing tracking and reporting on B2B marketing initiatives
• Develop and execute B2B marketing plans that may include PPC, email campaigns, webinars, and website updates

Qualifications –

• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
• Excellent communication skills – strong written and oral communication skills and able to communicate at executive levels within own and partner organisations
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
• Strong financial and business acumen
• Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn